Grisdale Advisors helps current and aspiring C-Suite executives achieve their personal and professional goals using social media. Tim’s approach is simple.
- Tim gets to know you personally and professionally, including understanding your objectives and resource constraints. He works to understand the unique set of challenges you face in achieving your social media objectives.
- With your constant feedback, he develops and implements a social media plan that maximizes your personal and professional brand.
- He makes sure you have the knowledge and resources to continue to be socially engaged with a minimal time commitment.
With a decades-long career in marketing at brands like Bank of America, Taco Bell and Popeyes Chicken, Tim has been involved in social media for more than a decade. When social media consisted only of blogging, he started the social media function at Wells Fargo, which was the first bank to blog and the first bank on Twitter. He and his team coached senior executives on the impact and use of the then new medium as the bank weathered the reputation challenges of the financial crisis.
Always inquisitive, Tim wondered why senior executives continued to be under achievers on social media, inspiring him to pursue proprietary research to understand the reasons. Based on his findings, Tim launched Grisdale Advisors, which takes a customized, collaborative, research-based approach to coach C-Suite Executives on the safe and effective use of social media to grow their personal and professional brands.
Tim has fond memories of growing up on Grisdale Road, near Philadelphia.